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Curious about the hype around Beauty of Joseon? The brand was founded by Sumin Lee, who aimed to reinterpret traditional Korean beauty practices for the modern era. Under her guidance, Beauty of Joseon has gained international recognition for its unique approach to skincare.
“Our biggest market is the U.S. … We’re not really popular in Korea, I have to admit. “Beauty of Joseon” means ‘beautiful woman in Joseon.’ … People think the name is so tacky. When they first hear our brand name, they’re like, ‘What?’ We have to overcome [this], and we have to focus more on product benefits and our story in the U.S. and other global markets. [Then] people in Korea will also think our brand is cool and our products are good — we’re working on that. These days, people in Korea [are starting to] accept that, ‘OK, Beauty of Joseon is killing it in the global market.’ They are like, ‘I will accept your name, but let me think if I should try any of your products.’ So, we’re in that stage in Korea, and we’re bigger in the U.S.”
This beloved Korean skincare brand stands out for its unique blend of traditional ingredients and modern skincare science. Whether you’re a skincare beginner or just expanding your routine, let’s dive into their best products and see why they’re a favorite.
Beauty of Joseon Sunscreen: Lightweight Daily Protection
The Beauty of Joseon Relief Sun: Rice + Probiotics SPF50+ PA++++ wins hearts thanks to its lightweight, creamy texture. Plus It feels more like a moisturizer than a typical sunscreen. Packed with 30% rice extract and grain fermented extracts, it hydrates your skin while shielding it from UV rays. Fans love how it absorbs quickly, leaving no white cast behind. However, since it doesn’t resist water or sweat, you’ll need to reapply during outdoor activities.
Beauty of Joseon Serums: Targeted Skincare Solutions
The Glow Serum: Propolis & Niacinamide blends the anti-inflammatory benefits of propolis with the brightening power of niacinamide, giving your skin a dewy glow. Its slightly viscous texture glides on smoothly without feeling sticky.
The Glow Deep Serum: Rice & Arbutin targets hyperpigmentation, thanks to the combo of rice bran water and arbutin. Many users say their skin tone looks more even and redness reduces with regular use.
If you have sensitive or irritated skin, the Calming Serum: Green Tea & Panthenol provides relief. in addition Green tea calms inflammation, while panthenol supports skin repair.
Mask: A Spa-Like Treat at Home
While the brand hasn’t released many masks, their focus on traditional ingredients suggests a commitment to hydration, brightness, and overall skin rejuvenation. Adding a mask to your routine feels like a luxurious spa experience.
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Beauty of Joseon Dynasty Cream: Nourishment Fit for a Queen
The Dynasty Cream features rice bran water, ginseng root water, squalane, and niacinamide—ingredients that hydrate deeply without feeling heavy. People love its elegant packaging and the healthy glow it delivers. But some users note that it doesn’t always layer smoothly with certain sunscreens, so patch test before applying.
Eye Cream: Gentle Yet Effective
Although reviews on their eye cream are limited, the brand’s reputation for gentle, nourishing formulas suggests it hydrates and brightens the delicate under-eye area. A good eye cream helps with dryness and fine lines, giving your eyes a fresh, youthful look.
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Beauty of Joseon Ginseng Essence Water: A Revitalizing Elixir
The Ginseng Essence Water boasts a high dose of ginseng extract, which fights aging and boosts hydration. After that, Niacinamide adds brightness and firmness. Some users rave about the hydration and smoother texture it delivers, though others find it less noticeable—so test it to see how it fits your routine.
Toner: Perfect Skin Prep
A toner preps your skin for the next steps in your routine. While Beauty of Joseon’s toner details remain limited, their focus on traditional Korean ingredients hints at a formula that balances your skin’s pH and enhances absorption.
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Price: Affordable Yet Luxurious
In fact, One of the best parts about Beauty of Joseon is its affordable price tag. For example, the Relief Sun costs around $16.60 for 50ml—a steal for such high-quality ingredients.
In short, Beauty of Joseon combines age-old wisdom with modern science to bring you affordable, effective skincare. Their lineup tackles multiple skin concerns without breaking the bank. in addition, Just remember to patch test new products and, for specific concerns, chat with a dermatologist to personalize your routine.
RELATED PRODUCTS:
Beauty of Joseon Daily Tinted Fluid Sunscreen 12 Shades for Face Moisturizing Broad Spectrum SPF 40
- Sun Protection: Offers SPF 40 to guard against UVA/UVB, ideal as a reliable daily Korean skincare daily sunscreen for face
- Lightweight and Moisturizing: Provides hydration without white cast; gentle and won’t sting eyes, ideal for daily use.
Beauty of Joseon Dynasty Cream Hydrating Face Moisturizer for Dry, Sensitive Skin
ng Lasting Hydration, All Day Long: With a unique blend of 2% niacinamide and 2% squalane, Dynasty Cream expertly maintains your skin’s oil-moisture balance. Immerse your skin with Dynasty Cream. Specially formulated to address dry and acne prone skin, this Korean moisturizer reigns supreme in hydrating your face.